E-commerce Visual Copywriting Skill

Input product information, qualification boundaries, platform requirements, and visual references. First output a visual strategy plan and storyboard script, and after user confirmation, deliver executable visuals, in-image copy, design instructions, and image generation prompts.

Use Cases

• Creating main images and detail page visual strategies and copy for e-commerce products
• Categories with high compliance requirements, such as general food, sports equipment, and health supplements
• Wanting to confirm direction before execution to avoid repeated revisions
• Designers who need complete visuals, in-image copy, design instructions, and image generation prompts

Preview

The following images show the final execution forms this Skill targets: main image visual interception, multi-angle product views, scene detail pages, and texture highlight expression.

Premium Food Main Image	Multi-Angle Product View
Desktop Scene Detail	Home Lighting Texture Expression

The preview images are for illustrating the visual delivery form only. They do not constitute legal advice, platform review commitments, or commercial data proof for the corresponding products.

Core Capabilities

• Visual Strategy: Analyze conversion drivers, lock a unified visual style specification, generate a benefit translation table, and compliance boundaries.
• Main Image Copy: Output visual tasks, composition, in-image copy, and design instructions for 5 main images, each with no more than 5 lines.
• Detail Page Copy: Organize the first screen, core benefits, materials and craftsmanship, scenes, evidence, FAQ, and CTA according to the attract-desire-trust-action progression.
• Image Generation Prompt: Include subject, composition, lighting, texture, background, and constraints, inheriting the unified visual style specification.
• Compliance Review: Identify high-risk words and provide replacement suggestions; do not fabricate qualifications or evidence; automatically generate disclaimers.
• Self-Review Scoring: Five-dimensional independent self-review (compliance, benefit translation, visual first landing point, tactile/medium expression, narrative coherence). Any dimension below 80 points requires rewriting.

Differences from Ordinary AI Copywriting

How It Works

1. You provide product information, qualification boundaries, platform requirements, and visual references.
2. The Skill first outputs a visual strategy plan and storyboard script, then waits for your confirmation.
3. After you confirm, it delivers the final executable visuals, in-image copy, design instructions, and image generation prompts.

What You Need to Provide

• Product information: name, selling points, specifications, materials, usage scenarios, etc.
• Qualification boundaries: e.g., food production license, test report number, patent number (if any)
• Platform requirements: visual specifications for platforms such as Taobao, Douyin Shop, etc.
• Visual references: style reference images, competitor references (optional)

What You Will Get

• Visual strategy plan: conversion drivers, style lock, benefit translation table, compliance boundaries
• Main image storyboard: visual tasks, composition, in-image copy, design instructions for 5 main images
• Detail page storyboard: copy and visuals organized by attract, desire, trust, action
• Image generation prompts: subject, composition, lighting, texture, background, constraints under unified style
• Compliance review opinion: high-risk word warnings, replacement suggestions, disclaimer template
• Self-review scoring report: five-dimensional scores; dimensions below 80 points will be required to rewrite

Usage Examples

Say to the Agent:

Help me turn this product information into a set of e-commerce main images and detail page visual strategy. First give me the visual strategy and storyboard script, and after I confirm, continue to produce the final copy and image generation prompts.

Other trigger phrases:

• "Help me create a set of Taobao main images and detail page copy"
• "First give me the main image storyboard script, don't write the final copy directly"
• "How to extract selling points for main images for this product"
• "Give me a visual script in Douyin Shop style"
• "Does this detail page have any advertising law risks?"
• "Designer needs to start working; give me visuals + in-image copy + design instructions"
• "Output an English version of the e-commerce main image strategy"

Notes

• This Skill is intended for environments that support Agent Skills by default. It can also be manually migrated to tools supporting custom instructions such as Claude Code, Codex, OpenClaw, Cursor, Windsurf, and Continue. The actual loading directory depends on your Agent runtime documentation.
• Safety boundaries:
  • Writes based on the product information, qualifications, test report numbers, and platform requirements provided by the user.
  • Marks uncertain qualifications as "missing" and does not write unverified information as fact.
  • Uses different compliance boundaries for general food, sports equipment, and health supplements.
  • Pauses at the visual strategy and storyboard stage and waits for user confirmation before proceeding to the final draft.
  • Does not replace lawyers, platform moderators, or regulatory authorities in providing final legal conclusions.
  • Does not fabricate test reports, patent numbers, approval numbers, sales figures, user reviews, or efficacy claims.
  • Does not promote treatment, health improvement, or other high-risk selling points without user-confirmed qualifications.
  • Does not automatically publish, list, send to designers, or modify store backends.
• The preview images are for illustrating the visual delivery form only. They do not constitute legal advice, platform review commitments, or commercial data proof for the corresponding products.